Bringing quality content to one’s mobiles is Mobile-focused content aggregator Planet GoGo. The startup, which was set up by Rajat Gupta and Daman Soni in September 2015 recently notched up a major gain by landing seed funding from HT Media and media-tech investment firm North Base Media(NBM). The raised funding is expected to bring about general growth, as well as for aggressive marketing.
What is Planet GoGo?
Planet GoGo seeks to derive maximum benefit from the smartphone revolution by delivering quality content to users. Previously, getting hold of news meant, at the very least, having to visit the website of the news company in question. This venture, however, seeks to provide well-developed content to users at their fingertips, by removing all hassle associated with the earlier process. HT Media’s subsidiary HT Digital Media Holdings Ltd. Participated in this round. According to HT’s Amit Garg, this latest investment is in keeping with HT’s commitment towards supporting new digital media startups. The infusion of HT’s backing is likely to significantly strengthen Planet GoGo’s technology base.
Planet GoGo is essentially a “lock screen” app which can be downloaded by Android users. Moreover, regular readers get to earn “GoGo points” which can be redeemed for more readership time. This innovative incentivizing concept is likely to give a big boost to its readership’s brand loyalty. The entire concept also seeks to emphasise convenience and ease and use-the talktime recharge process is extremely simple and easy to understand. Moreover, the app itself is very lightweight, and is under 10 Mb in size. The overall amount of data consumption by it is very low.
About NBM, and the bottom line
Roping in North Base Media was also another huge success for the new startup. NBM, founded by eminent US journalist Marcus Bruchli in 2013, has invested in numerous mobile media ventures in the past. This exciting alliance is sure to reap rich dividends in the near future.