Aggressive $15 Mn expansion plans by O2 Spa to boost the organized Spa ecosystem in the country
O2 Spa, Asia’s largest day spa chain and India’s first organized day spa chain, today announced aggressive expansions plans to cement its position as the leader in the industry. O2 Spa, currently operating 60 centers across 17 cities in the country will expand its footprints to 150 outlets across 30 cities by end of the fiscal year. The company will invest close to 15 Million US $to facilitate this expansion. O2 Spa is already a leader in the sector with the largest presence and with over 4 lakh walk-in customers each year.
According to Industry reports (wellness institute website and PWC report), the International Wellness Industry is estimated to be about $3.4 Trillion.The Indian wellness industry is estimated to cross $15 Billion in 2016, growing at the rate of 15% CAGR. The Indian Spa Industry is estimated to be $200 million and expected to grow at 25% annually. Currently, 80% of the Spa Industry in India is unorganised.
Mr. Ritesh Mastipuram, Founder, and Managing Director – O2 Spa
Commenting on the plans Mr. Ritesh Mastipuram, Founder, and Managing Director – O2 Spa said that worldwide the Spa industry is one of the fastest growing and is well recognised for its contribution towards wellness. In India, the majority of the industry remains unorganized and the Indian consumer is just waking up to the wellness and Spa concept.Over the last 8 years, O2 Spa has been single-handedly championing the cause /shift towards making this industry organized.It has established itself as a highly reliable and professional brand to deliver quality, hygienic and standardized services across the 17 cities we are currently present in. Our rapid expansion over the next one year will give the industry a much-needed boost and propel the growth in the coming years.
The expansion plans include addition of about 30 outlets in Tier 1 and 60 outlets in Tier 2 cities in India and more than 10 outlets abroad.O2 Spa operates in 5 different formats that include Airports, Malls, Luxury hotels, Standalone Properties and Luxury Trains (railways).O2 Spa is taking the lead in converting smaller towns to an organized Spa and Wellness market through its expansion.
O2 Spa has invested heavily in technology and processes to ensure that customers have a standardized experience of services, customer engagement, ease of access to information on the web as well as via call centre, the list of offerings, updated information on developments, new outlets, and offers. This also enables the company to effectively understand changing customer trends, preferences, and performance of the outlets as well as efficient monitoring of outlets.
First Indian Spa Chain with largest International Footprint
O2 Spa has also embarked on an aggressive expansion plan internationally and has launched 9 outlets across Dubai, Abu Dhabi, Sharjah, and Fujairah. Currently, in the international market, O2 Spa operates in the Standalone Property and hotel formats. The company will gradually expand to airports and malls and other innovative formats as well. O2 Spa plans to enter other countries in the Middle-East and is expected to have an around 20 international outlets by the end of the fiscal year.
Ms. Swapna Reddy, Co – Founder Director, O2 Spa
Commenting on the International Plans, Ms. Swapna Reddy, Co – Founder Director, O2 Spa said that the awareness and adoption of Spa and Wellness services are quite high in these countries. While deciding on our strategy for growth, they could not ignore countries and took a bold decision to venture abroad. The extremely positive response they got enabled them to scale up to 9 outlets within a short span of 2 months. The distinctive advantage of being able to source trained therapists from their own O2 Skills Academy in Hyderabad helped expand easily.
O2 Skills Academy: helping the ecosystem and Nation Building
Given the inherent lack of quality and trained talent in the Spa Industry, O2 Skills Academy was setup in 2013. It has two world-class training facilities ranging from 15,000 Sq.ft to 1, 00,000 Sq.ftat Shamshabad and Yacharam. The academy has so far trained over 2000 therapists and hospitality staff.
Mr. Ritesh views
Adding further, Mr. Ritesh said that O2 Skills is a very important initiative from O2 Spa to help the Spa ecosystem by constantly supplying a steady stream of trained manpower to the industry within the country and abroad. In its own way it contributes not only to the Government’s agenda of skilling India but also enhancing brand India as a quality services nation by providing service staff abroad.
About O2 Spa:
Established in 2008, O2 Spa is a unisex offering that is envisioned to offer its customer, be it the youth, men or women, complete access to holistic wellness, beauty and spa facilities.O2 Spa is the pioneer in the growth of the wellness industry ecosystem in the country. With over 60 outlets in 17 Indian cities, 9 outlets across Middle East and over 4 lakh annual customer walk-ins, O2 Spa has emerged as the largest day Spa chain in Asia and India’s first organized day spa chain. All outlets are company owned, company operated (COCO) making it the only brand in India to adopt this route to ensure uniformity and quality of service. O2 Spa is the only brand that runs its business by adopting different formats of operations, by being present in high-end hotels, luxury trains, Airports, Malls and their own spacious standalone outlets. O2 Spa has also emerged has the number one preferred wellness partner for airports and star hotels servicing over 9 Indian airports and 28 star hotels in India. It’s skills centre, O2 Skills Academy has been one of the key driver for the industry by ensuring a steady supply of quality trained manpower having trained over 2000 Therapists, beauticians and other hospitality staff over the last 3 years.