The Laundry Market
The unorganized laundry segment in India possesses a lot of untapped potential. According to some, the total value of the segment may be Rs. 2.2 lakh crore, with the organized laundry market itself account for atleast Rs. 5000 crore. The reliance of most urbanites on dhobis and roadside ironing shops, or on their own home appliances is a hassle-laden process. Innovative laundry solutions startup Laundrize seeks to make all this hassle disappear. Based in Pune, it offers comprehensive laundry solutions to users.
About Laundrize and its Services
Set up by Shubham Jha and Parag Poddar, Laundrize seeks to cater to every laundry-related demand made by its customers. Shubham and Parag brought a lot of experience and expertise to the table-the former is a Mech Engg. Graduate from Manipal, with extensive work experience in Tata, and the latter is an alumnus of IIM Indore. The startup itself commenced operations in July, and launched the exciting Android app in August. Like many other enterprises which emphasize customer convenience, it seeks to make the most out of the proliferation of mobile tech.
Laundrize provides a whole gamut of services that includes ironing, wash & ironing, starching, washing, dry cleaning and even shoe laundry. Users have the option to choose from one or more choices, depending on their demands. The app allows them to track every order, and even provides the estimated time of delivery. All these features have been incorporated in the App keeping the customer’s convenience in mind. The ordering process itself is extremely simple, and can be completed by just few simple clicks. Laundrize even allows users to place weekly orders via the app, thus allowing for the effortless planning of orders beforehand. This feature will come in handy for large families, for whom relatively complex orders on a significant scale are a regular feature.
What we think
By allowing its services to be availed of in a number of ways-through the website, app as well as by offline means, Laundrize seeks to create a highly diverse user base. The enterprise is likely to secure funding soon, which will, in all likelihood, lead to the expansion of its services to the NCR area in the near future. Laundrize’s focus on utilizing technology effectively to cater to customer needs is certain to serve it in good stead in the months to come.