Microsoft Corp. today announced the launch of its Microsoft Online Store with Tata CLiQ – the recently launched e-commerce portal of Tata group – to sell Microsoft products through the e-commerce chain’s phygital model. The Microsoft Online Store will allow Microsoft fans and consumers across the country to enjoy an easy access to Microsoft’s wide range of productivity-enhancing products. Merchandise available on the brand store will include an assortment of Microsoft products such as tablets, PCs, software, and phones.
Commenting on the online store expansion, Priyadarshi Mohapatra, Country General Manager, Consumer Channel Group, Microsoft India said, “Increasingly consumers are going online to shop for a number of things, including mobiles, devices, and software. We, therefore, are expanding our online presence through our official Microsoft Store so that our consumers find it easier to experience and buy our products. We are excited to partner with Tata CLiQ and see tremendous opportunity in delivering Microsoft products and services through them to our customers.”
Ashutosh Pandey, CEO, Tata CLiQ commented, “Tata CLiQ is pioneering the PHYGITAL revolution in India, and enhancing the customer experience through a combination of in-store shopping benefits and conveniences of online shopping. We are a brand focused marketplace and promise authentic brand experiences to our customers. The launch of Microsoft Store is a step in that direction. We are privileged to have Microsoft as a key phygital partner and look forward to the support that their large on-ground network will bring to TataCLiQ.com.
The consumers will be able to buy their favourite Microsoft products and services using innovative services such as click online & PIQ up at a store, return to store and ship from the store through a large on-ground store network of partner brands. TataCLiQ.com phygital services will be available across 500 plus stores of 12 partner brands.
The new Microsoft Online Store with Tata CLiQ launches with attractive inaugural offers on Microsoft Surface Pro 4 and select Lumia smartphones running on Windows 10. Consumers buying the Surface Pro 4 on TataCLiQ.com will be able to get the powerful convertible along with the Type cover at a discount of INR 10,000, plus a free Office 365 subscription for a year.
In addition to Surface Pro4, customers will also be able to buy Office 365 subscription, Lumia 550 and Lumia 650 on TataCLiQ.com at attractive prices.
Microsoft has welcomed more than one billion customers to its full line, specialty and online Microsoft store properties in 190 markets globally. Microsoft stores are committed to delivering outstanding choice, value, and service for each customer, featuring an assortment of best-in-class products, including computers, software and games to music, tablets, phones and wearables.
Tata CLiQ offers a wide range of authentic and exclusive brands across apparel, footwear and electronics with a plan to add many more categories and brands in the near future. Through Tata CLiQ’s seamless Phygital offering shoppers will be able to merge the best of online and in-store shopping experiences, shoppers will be able to order, collect, return and exchange products from anywhere, any time – either online or at brand partners’ stores.