gets seeded for USD 1 mn from Omaxe’s Mohit Goel



Nowadays startup are experimenting in entirely new markets either its Aahaa stores for indirect purchases or Homeliv for interior designing. We are living in a global world with several opportunities to endure. Working on this ideology OMAXE’s CEO Mohit Goel along with SPR Buildtech Director Nalin Saluja  launched an e-commerce portal aiming to tap huge opportunity in unorganised construction materials market. Moreover, it is noteworthy that portal is currently bootstrapped with USD 1 mn.

The portal aims to provide complete construction solution either its raw material or finished goods to  retail buyers as well as SME contractors. They provide a common platform for purchasing construction goods from a bag of cement to home decor items along with discounts and price comparisons among a number of brands. Cement, tiles, steel, doors, water purifiers, plants, maintenance supplies you name it and supplified will provide it.

“We have been operating in Delhi NCR markets for the last few months and the initial response that we have received is very encouraging. Hence, we are now entering two new cities — Chandigarh and Ludhiana,” Goel said, adding that these cities are good markets from the realty and construction point of view.

No. of services provided by
No. of services provided by

Keeping in mind the size of construction business which is about USD 150 billion annually, the firm is planning to expand to 10 more cities and to achieve Rs 10 crore per month sales. It is seen that supplified witnessed Rs 50 Lakh in February sales only which is a huge amount w.r.t. the last sales as Rs 5, 11,  22 Lakh from Nov. to Jan. respectively.

Besides Supplified, there are some other players in the segment. In January this year, home construction and renovation marketplace has raised USD 4 million (about Rs 27.22 crore) from Dalmia Cement Bharat MD Puneet Dalmia in pre-Series A funding.

Players are emerging experimenting fighting in a number of segments. Loads of opportunities are there to be tapped and every sector is welcoming with open hands. Something unique is sparked at every second and such firm are emerging. This is how we, our economy and our nation develop.

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Reading and Writing are most important aspect of a human life. They let you learn and grow in exchange for nothing. Driven by these two spirits and love for entrepreneurship, i like to make people aware of the India's ever growing sector.