Funding story

Mobile app for laundry solutions, Tooler, has been making the news recently. The ever-increasing need for effective on-demand laundry solutions has facilitated the startup’s expansion. Set up in June 2015 by Himanshu Arora, Vishal Gupta and Sukanth Srivastav, the startup is already handling over 100 orders a day. And a further boost in its services was accomplished when the startup announced its angel funding of an undisclosed amount from Raghu Khanna, Founder and CEO of CASHurDRIVE and Sameer Gupta, Ex-GM Paytm.

Tooler’s prospects and expansion plans

At a time when related on-demand service providing startups are finding it hard to ensure long-term viability, Tooler’s innovativeness and emphasis on simplicity and efficiency are working wonders. Our earlier story on Tooler examined in detail the startup’s history, and the entire range of services which it provides.  Tooler now seeks to use the raised funds to enhance the reach of its services. While the NCR region already has many startups in this segment, Tooler’s excellence has already won it a valuable foothold, which will win it significant gains elsewhere. Thus, regional expansion will be hugely profitable for the startup.

What we think

Tooler also seeks to innovatively update its app, allowing for the even more convenient and effective hiring of laundry services. Also, further investment in the cleaning technology employed is likely to occur-this will also greatly benefit the washerpersons involved, and thus allow more people involved in the laundry business to join their already hugely effective platform. Transparency is a core focus-Tooler’s prices are fixed, and the startup charges Rs.55/kg for bedsheets, 45/kg for washing and folding, Rs. 30 per lot for Fabric Softeners or Starching and Rs.40/lot for Antiseptic Washes. This all-round focus on the convenience of all parties involved is likely to help Tooler a lot in the long run, enabling it to outpace its key rivals such as PickMyLaundry.

Visit their website here, or download the Android app to avail of their services.