Funding story

Deal discovery app Little recently secured a big breakthrough by notching up an undisclosed amount of funding from Singapore’s sovereign wealth fund GIC. This is an extension of the $50 million July 2015 round, which saw the app raise a significant amount of funding from Paytm along with Tiger Global Management. The latest raising of funding is an extension of the July round.

About Little’s services

Little was founded by Zovi’s creators, Manish Chopra and Satish Mani. The Bengaluru-centric app provides hyperlocal discovery services, allowing customers to zero in on deals being offered at nearby movie theaters, hotels, salons, gyms, spas and restaurants. A wide variety of entertainment outlets are covered. Moreover, the app ensures maximum personalization, catering to specific user-made demands. Currently, it is available for download on Android, iOS and Windows phones.
Manish said that he appreciated GIC’s long-term commitment to the concept, especially at a time when tightened purse strings by investors is the norm. Little promises to bring along millions of hyperlocal deals to Paytm customers right at their doorsteps, allowing to synergise the country’s largest mobile wallet and the Little app. Online-to-offline models will be key, according to Paytm CEO Vijay Shekhar Sharma.

Achievements

Little has grown by leaps and bounds since its founding. In October 2015, it acquired Chandigarh-based curated deals marketplace Trideal for an undisclosed amount. The app charges 6-8% of transaction value as commission. It has already enrolled over 5,000 merchants in 11 cities across India, and looks set to have a bright future.

Download the Android app to avail of the startup’s services.