Funding story

In a significant development for the mobile tech sector, phone accessories maker DailyObjects has raised Rs. 9 crore from Ronnie Screwvala-promoted Unilazer and other investors. Other participants in this round include the likes of redBus co-founder Phanindra Sama and Lenskart CEO and co-founder Peyush Bansal. The startup had previously raised funding from venture capital firm SeedFund.

About DailyObjects

The Pankaj Garg-run startup, which was set up in 2012, seeks to use the raised funding to foray into brick and mortar retail. This will be achieved through tie ups with premium retailers, as well as through independent capacity-building. Moreover, it seeks to sell products through 100 shop-in-shop kiosks across Delhi/NCR by February-end. Expansion schemes also involve making use of three DailyObjects outlets at Mumbai, Delhi and Bangalore airports. The company’s range of products is huge-this is especially true of the large number of attractive smartphone covers which it offers.
These are available for a number of devices made by Apple, Sony, Samsung, LG, Xiaomi and Nokia, to name a few. For those with a preference for Apple devices, for instance, covers are available for the iPhone 6S, iPhone 6, the iPhone 6 plus and many others. Some of the cases which it offers are also customizable. To look at the range of customizable cases, all the user has to do is to select his phone and model number, and then click on “see cases”.

Recent achievements, and future prospects

Pankaj is confident that the latest funding will greatly help the startup launch new lines of personal equipment. The Rs. 1500-crore market for smartphone cases is up for grabs. DailyObjects seeks to derive maximum profit by building a strong team which offers users exciting customizable design options. It currently features over 5,000 works by 62 artists, with a monthly sale of 15,000 cases, and this number is only likely to get bigger in the near future.

For more info, visit the startup’s website here.