Gaana, India’s largest and most popular music broadcasting service and Uber, the smartphone app that’s transformed the way people move around in cities, have announced a partnership to enhance the rider’s Uber experience.

Uber riders will be able to listen to songs of their choice while riding the cab. The pilot project will begin in Mumbai, across Uber Brands – Uber Black, Uber Go, Uber WiFi, and Uber SUV. Riders will be offered 2 months Gaana+ subscription as part of this activation pilot.

Prashan Agarwal, COO, at Gaana said, “Music lovers want to experience the uninterrupted music of their choice & with this partnership we aim to give the rider this experience on Gaana. In-car entertainment is an important segment of our audience and we have once again demonstrated Gaana’s brand message of music everywhere – jo bhi situation Bas bajna Chaiye Gaana with this partnership.”

Said Shailesh Sawlani, General Manager, Uber Mumbai, “At Uber we look at the rider’s experience from end-to-end, which begins with a push of a button and getting your ride and ends at rider’s destination. The time in between which is spent in the car plays a crucial role in enhancing the rider’s Uber experience. We look at different ways to engage with riders to ensure they have a great holistic Uber experience.”

Gaana has 42 million downloads on the mobile, and it offers unlimited access to over 1 crore songs in 22 languages. Gaana is India’s most popular and fastest growing music service.About Uber

Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our app, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in hundreds of cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer. Today Uber is available in almost 400 cities in 68 countries. The service is available in 26 Indian cities — more than any other country outside the United States. www.uber.com