PAYBACK Partners with Voylla, Rare Rabbit and Wandertrails


PAYBACK Partners with Voylla, Rare Rabbit and Wandertrails

~Maximizes benefits to buyers with a unique loyalty value~

PAYBACK, India’s largest multi-brand loyalty program today announced its partnership with one of the fastest growing fashion jewelry brand’s – Voylla, a new home-grown men’s lifestyle brand Rare Rabbit, and an experiential online travel platform Wandertrails. This partnership aims at providing Loyalty Points to existing members and adding value to existing partner networks. It will strengthen partner network by driving loyalty for existing PAYBACK members, as these three partners are unique in their domain, products, and services.

Rare Rabbit

This partnership helps PAYBACK to create three new sections in terms of Travel, Fashion, and Jewellery. Voylla who started operations very recently has proved to be one of the newest and fastest growing jewelry brand offering the latest in trend designs. Rare Rabbit which is into men’s fashion has successfully created a marketplace for men who believe in the style statement. The third partner on board – Wandertrails, is an experiential travel platform that caters to customized dream vacations and curated holiday activities for those who want to carry home memories of a lifetime.

Rare Rabbit-and Wandertrails

The partnership will help PAYBACK expand its offerings into diversified online sectors like fashion, lifestyle, and experiential vacations, which has been witnessing growth in recent times. This association also allows Voylla, Rare Rabbit-and Wandertrails customers to earn and redeem PAYBACK points in more than 50 in-store and online partner brands of the program and can avail the exclusive PAYBACK Loyalty Program.

Points Redemption

Through this strategic tie-up, customers can now earn and redeem points across all these partners, every time they transact through PAYBACK. These partnerships will maximize loyalty and reward options for PAYBACK members with assured earning points.

payback app
payback app


Wandertrails is an online platform enabling on-demand booking of experiences indigenous to a particular location as well as related experiential accommodation complimenting these experiences. It operates in a curated marketplace model with strong emphasis on integrity and depth of listings. Rare Rabbit is a new home-grown, all-in-one premium men’s lifestyle brand which is founded on the philosophy that men with taste should seek only ‘rare’ things in their lives, including attire. Vyolla is an online jewelry store that offers an array of designer wear jewelry and accessories for women, men, and children alike.

Chief Marketing Officer  Mr. Gaurav Khurana

Commenting on this association, Mr. Gaurav Khurana, Chief Marketing Officer at PAYBACK said, that this is an exciting day for us and they look forward to a long-term association with Rare Rabbit, Wandertrails&Voylla and he feels proud to be associated with young companies who understand the pulse of the consumer. Fashion and travel are the trends today and this association will help PAYBACK to further reach out to an audience who look out for adventure and new things in life.

He further added their endeavor at PAYBACK is to create more such collaborations in newer categories both within online as well as offline, as this allows shoppers with a greater choice in earning and redeeming their rewards at the click of a button. Also the fact that loyalty points today is the most important factor that the buyer keeps in mind while shopping, hence the need to be there, where your customer is. This association helps us to go a step closer to them and ensure that they keep serving them with the all-important loyalty points.

Mr. Manish Poddar  Co-Founder, Rare Rabbit.

They are pleased to announce their association with India’s largest multi-branded loyalty program PAYBACK. At Rare Rabbit, they strive to create premium products for fashion-conscious men with a taste for style. This association will give them the opportunity to connect with the existing loyal customer base of PAYBACK and they believe it is one of the best platforms for a young brand like them to enhance our presence with a customer base by providing them a unique experience said Mr. Manish Poddar, Co-Founder, Rare Rabbit.

VishwasShringi Co-founder & CEO of Voylla

They are happy to associate with the country’s largest loyalty program ‘PAYBACK’ which will provide an added benefit to their customers on their every purchase. Now, they can make the most of the PAYBACK points by clubbing it with Voylla’s coupon codes and make their shopping experience delightful. said VishwasShringi, Co-founder & CEO of Voylla.

Vishnu Menon K Co-Founder & CEO, Wandertrails.

There core ethos of delivering superior customer experience and making sure that one’s vacations are not pointless helped them to make this easy decision of striking this strategic partnership with PAYBACK. They are very excited about catering to PAYBACK’s huge customer base with experiential travel needs through our curated set of planned vacations and holiday activities all across the country said Vishnu Menon K, Co-Founder & CEO, Wandertrails.

payback app
payback app


PAYBACK is India’s largest loyalty program. It presents many advantages over traditional, stand-alone customer loyalty schemes restricted to one brand or company. The power of PAYBACK stems from pooling loyalty benefits from many attractive partners: using one single card, members earn loyalty points when they shop from a wide range of merchants and brands – offline and online.


About PAYBACK India

PAYBACK is India’s largest multi-branded loyalty program offering its members multitude of benefits. PAYBACK has over 50 partners including affiliate brands participating in the PAYBACK Network across categories in-store as well as online, namely – American Express, ICICI Bank, HPCL,, Formule1, Samsung mobiles, Big Bazaar, Food Bazaar, fashion@BigBazaar (FBB), Food Hall, Central Home Town, Brand Factory,,, eBay, Amazon and many more. With such a diverse portfolio of partners, PAYBACK Members can earn points on everyday shopping and redeem them for attractive rewards, at their preference.


At the 9th Loyalty Summit 2016, PAYBACK was recognized as Champion of Champions – Loyalty Program of the Year, 2016. It has also won ‘The Best Loyalty Team and Best Rewards Program’ at the Summit. It has been awarded as the “Best Loyalty Solution Provider” 2015 in e-retail congress. It has been bestowed with the “Product of the Year” 2013 in the Reward Points/Loyalty Programs category, based on 18,000 consumer interviews, across 23 cities in India. PAYBACK has been honored with the Retailer Customer Service Award for 2013 in the Customer Service-Business Services category.

PAYBACK Program is operated by Loyalty Solutions and Research Private Limited (LSRPL).


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