Why Is Consumer Behaviour Important?   Studying consumer behaviour can be the answer to all your questions when it comes to increasing sales or improving the product propaganda and works as a guide for your company to progress into the right direction.     Some variables are known to influence the consumer behaviour. To...
When we develop attributes that characterise the professional that we are, it becomes ever more important to have courageous conversations, whether at a speech, a conference or a meeting.   If you haven't yet discovered the significance of this, you must know that having this skill can open many doors...
Today, India as a nation is young as never before, with 65% of its populace below 35 years of age. This is a vital bit of statistics but what is paramount is the spirit of this young nation- the energy and testosterone levels make us the “most energetic nation...
National Agripreneurs Summit 2017 Entrepreneurs Association of India (EAI) is a not for profit organization working at district level to create entrepreneurs and startups and devising policy for the states. It has created pool of entrepreneurs at district level and has number of state chapters/partners under it bringing all young...
Many times we think that need is the main reason that motivates the consumers to buy, but, in reality, the principles go further deep. If you get to know some of these principles and figure out how to apply them in business, you can ease the decision-making process for...
Automakers nowadays are investing money into technology to stay pertinent in positions where car ownerships may become optional in future. BMW has been in the business of making cars for 87 years and now it's already entering into the business of car parking and other car related services. On Wednesday, the German...
One of the most used formulas today involves product & idea validation based on the concept of "spending a little to introduce new business ideas into the market." This lean startup method is a practice set applied by entrepreneurs whereby investing substantially less capital facilitates introducing an offer into...
India had surpassed all expectations that are associated with a developing economy when it was renamed as the Land of Startups, by many experts from around the world. Each day some young team of entrepreneurs is raising funds either through private equity or seed funding from a hedge fund. But...
Most of you business enthusiasts must be familiar with the term 'Branding,' and if you run or manage a firm, you know of its importance and its longevity. But, I'm willing to bet that you don't know what 'Rebranding' means, much less if or when does a business need...
Even with the growth of the economy of India where even the ladies have started moving out to work, there are many moms who still stay at home. The majority of them are talented but still stay at home. It is true that these moms are actually working by...