What Is A Strategy? A strategy is a set of actions to be implemented at the eminent hour of need. Without one at hand, no war, no organisation and no business can ever function or find success with critical operations. Any amount of resources or finances spent would be rendered...
Most of you business enthusiasts must be familiar with the term 'Branding,' and if you run or manage a firm, you know of its importance and its longevity. But, I'm willing to bet that you don't know what 'Rebranding' means, much less if or when does a business need...
If you have the desire to innovate and grow your business, brainstorming may be just what you need! It is an important part of the creative process, and therefore, you must take it into account. Let your mind flow without limitations and prepare your thoughts for the process of brainstorming,...
When you intend to enter the business world with an innovative idea, scalability can be an initiative that can work wonders. But, it sometimes becomes inevitable to follow an arduous path, taking care of various minute points to achieve success. After all, to stand apart from your rivals, you...
Most of the youth today, deliberately cuff them to the technology. While it is not entirely wrong, it is, however, quite unethical for an entrepreneur. To surround yourselves with inanimate objects just to get things done is not only unproductive; but also, harmful in the long-term aspects of marketing, promotion,...
The Story So Far India’s biggest cab aggregate service, Ola takes a plunge with a new phase of down rounding. A Down Round is a term used when a startup enterprise raises lesser funding as compared to the previous time. Ola decidedly took a nosedive to counter their big rival...
Why Is Consumer Behaviour Important?   Studying consumer behaviour can be the answer to all your questions when it comes to increasing sales or improving the product propaganda and works as a guide for your company to progress into the right direction.     Some variables are known to influence the consumer behaviour. To...
When we develop attributes that characterise the professional that we are, it becomes ever more important to have courageous conversations, whether at a speech, a conference or a meeting.   If you haven't yet discovered the significance of this, you must know that having this skill can open many doors...
A Little Organisation Goes A Long Way Excellent organisation comes from a disciplined mind. It is not a gimmick, but more of a tactic that can avoid and even resolve many accounting and administrative problems for entrepreneurs.   An example would be, separating personal accounts from company accounts, which can be an...
Just like everything else in life, there is the good and bad side, including taking risks to get somewhere or realizing a dream.   In business, this situation is no different, and no matter how challenging it might be, these risks are necessary, and should not be dealt as a negative...