January 16, 2018

Why Should An Entrepreneur Understand The Importance Of Genuine Software And Protected Business?

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The IoT (Internet of Things) is constantly evolving making everything more practical. This is especially true for entrepreneurs & startups, who need to manage large data bytes on a daily basis and it only keeps growing with an increase in the client numbers. In addition, this awakens the importance of genuine software. A protected business gains not only the client trust but also runs a smooth operation preventing itself from all attacks.

There is a growing demand for this around the world today. According to a research conducted by Deloitte, investments on a global scale in IT service totaled US$ 361 billion in 2016 and by the end of 2018, this number could reach US$ 550 billion. The reason for such heavy investment is that the companies are increasingly investing in data centers, cloud storage and of course, genuine software.

Investments addressed to technology are extremely important, even in the face of financial instability and reduced funding.

Corporations of all sizes- small, medium and large, a top priority when it comes to IT is the extreme vigilance and precaution concerning security, more specifically, Cyber Security. A basic advice given to all businesses is to understand the importance of genuine software and to keep their systems up to date. For this, they may hire a system or a network administrator.

The market offers a lot of unlicensed software which may become a threat and jeopardize a firm’s confidential data severely.

The individuals who use it illegally could face serious legal issues. Moreover, the platform loses quality and does not receive continuous upgrades. Consequently, making it less functional and also makes the user more vulnerable to cyber attacks.

Small and medium-sized businesses are the most attractive targets for cyber criminals. Studies have shown that more than 65% of financially focused cyber attacks have involved small businesses.

It happens due to the fact that most SMBs choose the path of nongenuine software to mortally infiltrate, becoming potential targets and easier to virtual attacks. Therefore, if you are just starting out, this golden piece of information could save you a lot of trauma.

Small businesses usually receive high financial value from their clients and partners. This is yet another opportunity that criminals aim at the enterprises.

Would your company survive if it would lose all data today?

On a daily basis, numerous malicious codes are developed to exploit the vulnerability of programs.

That’s why technology companies are always looking forward to mitigating these risks. They create new versions and updates to improve more and more software and stop attacks.

However, users who use non-genuine products are deprived of such updates and improvisations. As well as, a poor use of the technical support, warranty, manuals, and possible viruses within the illegal copies.

The more unlicensed software you use, the more probability of malware attacks. This may eventually lead to loss of company and its customers.

Another aspect worth mentioning is that when a breakage or any other accident in the safety occurs, the entrepreneur loses productivity by placing the company in a serious situation. Trying to recover the lost data and reorganizing, which in general may take months or years.

The Internet is a resourceful world but unpredictable sometimes. Thus, it is important for entrepreneurs to seek more investments in the security and technology sector, keeping the programs genuine and up-to-date.

Do not become another victim. Provide a digital environment as much safe as possible. This way your company becomes less susceptible to virtual attacks in the future.


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Reneide is a Creative Content Creator & Social Media Promoter who brings a tremendous experience of past 7 years to the platform. She is associated with a number of budding Startup Enterprises from around the world who rely on her client-oriented writing skills. Her passions include Tech, Business, and Entrepreneurship, which she writes about on a regular basis.

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