Shopwati– largest facebook fashion community in India gets seed funded from Sanjiv Rai of SRKK Advisors. Founded by Prachalit Infomedia Pvt Ltd, working in Delhi region now. Earlier bootstrapped, startup foresees to use the funds to upgrade tech and to extend it’s reach to customers & vendors in cities outside Delhi.
How does it work-
Shopwati is India’s First Fashion “E-Commerce in Reverse” Portal. Bringing women shoppers customers and vendors on a uni-platform to explore fashion at ease. It has a simple interface building around your fashion oriented conversations. Simple posts and queries let you find exactly what are you looking for at minimum price and at your choice. It lets you poll on what, where to buy & discover fashion. It started as a discussion among close friends and family telling each other what and where to buy across delhi. Then grew into a huge community discussing and getting suggestions from one another.
Ankit Bajaj, Co-Founder cum CEO, Shopwati said, “We aim to build a strong community which helps each other make better fashion choices. Unlike every other Fashion Discovery App, Shopwati is not just about finding fashion inspiration, it aims to help people who want to act on it”
More about it-
With 50,000+ members, Shopwati is a strong community. Comprising of Stylists, Bloggers, Private Labels, Designers, Brands and 1000s of users talking about fashion. Firm launched it’s Android platform based app which was limited to 1000 invites which was exhausted only in 2 hours.
Mehak Suri, Co-Founder & COO believes “Most of the women know what they will wear for that wedding/event 2 months later, what they don’t know is where to buy it from, and we see that as a huge opportunity. On Shopwati 1000s of vendors respond back to queries of users looking for clothes, makeup, accessories, footwear or gift ideas”
Some Stats and Features-
Shopwati has GMV of over Rs. 1.5 crore in less than 6 months only. Everyday it addresses 300+ queries, doing business more than some of the biggest names in the fashion space. Firm claims to answer 95% queries with in 24 hours along with conversion rate of over 35%. To get onboard, Annual Subscription Fee has to be paid by vendors. As maximum transactions occur offline thus Shopwati takes no commission on the sales.
Akriti Garg, Chief Content Officer adds “Our Shopwatis are women who are 23 and above. These women are settled, opinionated and have a lot going on in their lives – marriage, social events, professional events, etc. These women have little to no time and there was a gap in the market wherein no one was catering to their styling and fashion needs. This is where Shopwati steps in, we & the community give these women honest opinions and our designers cater to their style and requirements at their convenience without having to spend hours in a market.”
Firm is using the opinions of lots of fashion interested people who would love to and get helped. They all contribute to find places and vendors all across the city providing various styles and fashion just with simple posts by users along with their queries.