With the rise in Ecommerce transactions and peoples favouring to online shopping across different online stores, rise of equal cashback and coupons demand is an obvious thing.
Shoppers has a habit of bargaining when shopping offline but alternatively we have Coupons and Cashback sites to give the same feel and option to bargain with online shopping sites.
Here comes another one of its kind cashback site LafaLafa, that’s making name and fame in the industry with its unique value proposition. Launched in the early 2015, Lafa Lafa helps its customers get extra cashback on their online shopping at any of their partner online retailers such as Amazon.in, Myntra, Jabong, Snapdeal, Yatra or any of the other 500+ firms. This is over and above all other coupons and discounts available.
Traction and Growth:
LafaLafa started its journey in January 2015 and got good response in the market despite some of the existing biggies in this domain (Cashkaro.com, CouponDunia, Pennyful and others) working from past sometime. They are operating based out of Gurgaon and HongKong.
They are approximately closing 1000+ deals on an average every month with their 500+ associated partners including major Ecomm Flipkart, Snapdeal, Amazon, Paytm including others and hyperlocal startups.
They launched their Mobile App on Android in Apr’15 to become first in Coupon and Cashback domain with presence of Web and Mobile both. They are doing extremely well with 300K of downloads so far in just 5 months of launch.
LafaLafa has helped drive GMV sales of whopping 2 Crores in last month only to their Partner Sites.
500 Startups Accelerator Program
LafaLafa has been chosen for 500 Startups Accelerator Program for its 15th batch under which they will receive a seed fund of USD 125K and a four months mentorship in Mountain View-California. On this Yosha says:
It’s not just about getting funds, we will be getting a chance to meet and interact with best of the brains as mentors at Silicon Valley. We will be accessing a strong network that will help us grow in a long run and support us to raise money in future.
The name behind!
Yosha Gupta is a DU/MDI graduate, hailing from a small town of Aligarh has seen doing business is the only thing in her dream for future. She has worked as consultant for Digital Payments & Financial Inclusion at IFC (a World Bank Group) for projects across Southeast Asia and China. Before that she was Regional Product Director for Monitise (a world leader in Mobile money banking and payments). Prior to that she was Product Head with a mobile payment startup PayMate in India.
Moving forward, the firm plans to create a healthy balance between the demand (partners) and supply side (customers).
Yosha comments:
The aim is go beyond and provide cashback and discounts on possibly anything customers would like to save upon.
Website: LafaLafa
Mobile App: App for Android
