Display advertising the most popular medium of web advertising. The top search engine Google and Bing took the initiative of commercialisation of the internet for the advertising business many years back. But nobody had the idea the display advertising will become so prevalent in future.
Today the Display Advertising from Google Adsense is the world’s largest advertising platform used by millions of websites. These big companies successfully achieved the position to influence customer from any business domain.
Why is Web Display Advertising More Popular than Conventional Advertising?
The answer lies within the question itself, we have the largest number of people who uses the internet. Using the Internet for communication, information, and social needs. The expansion of internet to remote area connecting the world together significantly. These Internet users surf millions of websites every second for their needs of information.
Many of those information sites also use display advertising as the medium to convert potential leads for advertisers business or organization. When internet users click on these display advertises the get redirected to the advertiser’s sites to buy the products or services being offered to them. However, not every click gives a real business but out of many clicks, some are a potential business opportunity.
These days the display advertising is the part of any internet website. Display advertising itself is a big business opportunity for many companies and they are investing huge money to provide the display advertising services.
Social Media Leader Facebook realized the opportunity few year back and started its own adverting and publishing service a few years back. The service helps customers to promote their post on the social page on Facebook.
Web Display Advertisng! Biggest Sales Platform!
Although the social media advertising is a bit different than Web Display advertising but it acts similarly in influencing customers. Sometimes the social media gives better results than Web Display Advertising. Here it becomes digital display advertising.
Since most of the users are using mobile devices to surf the internet these days, the mobile advertising for online ads is adjusted and implemented to give better results.
The advertising agencies also engage in Web Display advertising businesses, they offer the web and mobile advertising both. Here not necessarily using the search engines to promote, instead, they use direct link via pictures placed over the websites.
But Google Display network is a widely used platform for web display advertising on the planet. It has left behind all conventional advertising mediums like television and radio in terms of reach and coverage.
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