Funding story
Brand licensing is a key aspect of commercial operations of every kind. Brand licensing startups thus have significant opportunities for expansion in this day and age. One such startup, Black White Orange secured a significant breakthrough recently by managing to raise Rs. 2 crore from Collaborative Licensing Ventures. Previously, cricketing superstar Yuvraj Singh’s YouWeCan had invested in this enterprise, signaling a general period of expansion for this startup.
About Black White Orange and CLV
Founded by Bhavik Vora 3 months ago, Black White Orange provides merchandising solutions which goes beyond general advertising aid. It allows all corporate entities-celebrities, brands and retailers to deepen their association with consumers. It offers holistic solutions which are geared towards enhancing the brand profiles of their clients. Another significant gain which Black White Orange has netted recently is its association with the popular serial Taarak Mehta Ka Ooltah Chasmah.
Besides aiding in enhancing brand profile, it also aids corporate entities in bringing about greater monetization, besides helping them enhance brand loyalty.Collaborative Licensing Ventures (CLV) is headed by Rohit Sobti and Kamlesh Bhanushali. According to Rohit, licensing businesses in India are expected to expand rapidly in the near future. CLV has stated its commitment towards the development of infra to ensure the general growth of the licensing ecosystem in India. CLV itself has a massive amount of experience in the licensing growth segment, with Sobti having over 18 years of experience in branding Yash Raj Music and Sony Music.
Conclusion
The licensing segment in India has a bright future, and this latest alliance is certain to usher in a period of growth for it. This is a segment which has a vast impact on the corporate world as a whole, and its growth is certain to bring a smile to the faces of many an entrepreneur.
