STEP TOWARDS BREAKING THE STEREOTYPES
As we all know Women is a lovely and so considerate creation of GOD. Women can play a vivacious role in an individual’s life like she can be a Mother, Sister, Wife or daughter. No one can disregard the power of women as if a woman can fight for her own ones so she can know how to upgrade herself too. But somewhere it’s still very infuriating to see that some women’s are against women’s rights and freedom. Some of them still want to be with their orthodox thoughts which somehow can’t let some women’s in rural areas to grow-up as the individual. Over the years, International Women’s Day has played a vital role in every Individual or if it is about an organization who come together and work towards the empowerment of women. Taking a stand against feminine stereotypes, TataCLiQ.com, Tata group’s multi-brand phygital e-commerce player, unveiled their Women’s day campaign #WhateverCliQsForYou, earlier this week. As a part of its weeklong celebration, TATACliQ.com impulses Women have to explore their own choices and encourages them to break free from social norms.
As an integral part of these efforts, TataCliQ.com today hurled a video that portrays how the idea of equivalence and the individuality should be exhilarated in women. Through their social media channels, TataCliQ.com invited women to recite instances when they went against all the probabilities to do something they were truly ardent about. The contest witnessed active participation from consumers supporting and furthering the idea of #WhateverCliQsForYou, in terms of their concepts of beauty, attitude, fashion choices and feeling comfortable in their own skin.
In an age where filters and Photoshop images have become a norm, TataCLiQ.com, as a part of the campaign, came up with a unique photo story with five great girls, each with a unique identity. From a veteran Model to a Plus-sized Hair and make-up artist, each and every girl brought her selves in a very stylish way to the shoot and the model images have not been retouched in any way. This further reinforced TataCLiQ.Com’s campaign message which supports the idea of letting the curves, not Photoshop speak